About Stratix

Business Coaching

Stratix Business Coaching is dedicated to empowering entrepreneurs in Richmond, Melbourne, with the tools and strategies they need to transform their businesses. Founded by James Kellaway, Stratix combines practical experience with proven coaching methodologies to help business owners break through barriers and achieve sustainable growth.

Company Overview & History

Stratix was born from James Kellaway’s personal journey. After building a successful landscaping business, James found himself overwhelmed and on the brink of burnout. A chance encounter with a business coach transformed his approach, leading to increased profits and a renewed passion for his work. Inspired by this experience, James trained extensively in business coaching and launched Stratix in 2021, focusing on practical, actionable strategies for entrepreneurs.

From Humble Beginnings to Industry Leader

James’s journey from a struggling business owner to a successful coach is a testament to the power of strategic guidance. Initially skeptical about coaching, James quickly realized its potential to unlock hidden opportunities. By restructuring his business and focusing on high-value clients, he doubled his profits while reducing his workload. This transformation fueled his desire to help others achieve similar success. Stratix has since grown into a respected name in business coaching, known for its direct, no-nonsense approach and commitment to client success.

The Evolution of the Business – Key Milestones

Since its inception, Stratix has expanded its services to meet the diverse needs of entrepreneurs. Starting with one-on-one coaching, the company quickly added group coaching sessions, leadership development programs, and strategic planning workshops. Each service is designed to address specific challenges faced by business owners, from leadership skills to mindset and performance. Stratix’s reputation for delivering tangible results has attracted a loyal client base, solidifying its position as a leader in the industry.

The Evolution of the Business – Key Milestones

Since its inception, Stratix has expanded its services to meet the diverse needs of entrepreneurs. Starting with one-on-one coaching, the company quickly added group coaching sessions, leadership development programs, and strategic planning workshops. Each service is designed to address specific challenges faced by business owners, from leadership skills to mindset and performance. Stratix’s reputation for delivering tangible results has attracted a loyal client base, solidifying its position as a leader in the industry.

Mission & Values

entrepreneurs build businesses

Stratix Business Coaching is committed to helping entrepreneurs build businesses that serve their lives, not consume them. By providing actionable strategies and honest accountability, Stratix empowers clients to achieve their goals and unlock their full potential.

Helping entrepreneurs build businesses that work for them.

The Team

Everyone is valued.

Leadership, action, achievement, diversity, teamwork, continuous improvement, self-conduct and customer focus are paramount to us.

Our Founder

James Kellaway's journey from a struggling business owner to a successful coach is a story of resilience and transformation. With firsthand experience in overcoming business challenges, James brings a unique perspective to his coaching practice. His direct, no-nonsense approach is grounded in practical experience, making him a trusted advisor for entrepreneurs seeking real results. James's leadership style is characterised by honesty, accountability, and a commitment to client success.

Our Coach

James Kellaway's journey from a struggling business owner to a successful coach is a story of resilience and transformation. With firsthand experience in overcoming business challenges, James brings a unique perspective to his coaching practice. His direct, no-nonsense approach is grounded in practical experience, making him a trusted advisor for entrepreneurs seeking real results. James's leadership style is characterised by honesty, accountability, and a commitment to client success.

Our COO

James Kellaway's journey from a struggling business owner to a successful coach is a story of resilience and transformation. With firsthand experience in overcoming business challenges, James brings a unique perspective to his coaching practice. His direct, no-nonsense approach is grounded in practical experience, making him a trusted advisor for entrepreneurs seeking real results. James's leadership style is characterised by honesty, accountability, and a commitment to client success.